STOCKHOLM – 3rd of August 2026. Aceve today announces the appointment of Ann-Kristin Sander as Chief Sales Officer. Ann-Kristin joins the executive leadership team and will lead commercial coordination across Aceve's commercial organisation, with responsibility for new business growth, cross-sell expansion, and go-to-market alignment across the Nordics, Benelux, and Germany.
The appointment supports Aceve's plan to strengthen commercial coordination across its markets. "Ann-Kristin has run commercial organisations of this scale across multiple countries, which is exactly the kind of leadership our markets need right now," says Claus Thorsgaard, CEO, Aceve. "She'll help us build the commercial engine we need for this stage of our growth."
Sander brings more than two decades of experience in enterprise software, ERP and commercial leadership. Most recently she served as Managing Director Nordics at IFS, with responsibility across Sweden, Norway, Denmark and Finland. Her career includes 14 years in senior commercial leadership and eight years in consulting, with a track record of scaling enterprise sales organisations, running complex multi-country operations and driving disciplined execution across new business and strategic account management.
"Aceve has built a strong base across several markets, and there's a real opportunity to bring more consistency to how we go to market," says Sander, Chief Sales Officer, Aceve. "I'm looking forward to working with the teams across our markets to build that commercial engine together, while strengthening the trust we've built with customers in each market."